A proposal for designers and artists who want their work sold with the same care they made it — hung, priced and told the right way.
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A proposal for designers and artists who want their work sold with the same care they made it — hung, priced and told the right way.
Apply NowUntilfaded is a curated house for vintage, designer and independent-label clothing in Ho Chi Minh City. Pieces with a past, chosen for people building something that lasts longer than a season.
What sets us apart is how we treat what's on the rack. Every piece is edited on its own merit: condition, cut, story, not just handed a hanger because it's old or because a name is stitched inside the collar. The room is quiet, the curation is intentional and our staff talk to customers like friends.
We build partnerships the same way we build our racks: on trust, shared standards and a long view. This proposal outlines how your work and Untilfaded can grow something worth sticking with.
Ho Chi Minh City's fashion habits are shifting. A generation raised on fast fashion is starting to ask where things come from and how long they'll last.
They're finding the alternatives lacking: markets that overwhelm, resale groups you can't verify, boutiques that are few and far between. That's the gap Untilfaded sits in: a shop worth trusting, not just browsing and a home for independent work that deserves better than a folding table at a weekend market.
Shoppers are weighing the footprint of what they buy, not just the price on the tag.
Investment pieces are replacing impulse ones — fewer things, worn a lot longer.
People want a shop that feels considered, not a bin they have to dig through.
Growing appetite for work by small labels and artists, not only resale of big names.
To lead the shift in secondhand and independent retail in Vietnam through careful curation, honest pricing and space for small labels to be discovered properly.
A shop where quality vintage and designer sits beside independent design and finding either feels the same: unhurried, personal, worth the trip across town.
Shopping here should feel like being let into someone's closet, not sold to.
Fewer pieces on the rack, each one earning its spot there.
Every piece carries a past — on our racks, it gets a future too.
A room with nothing to prove and no pressure to buy anything you don't already want.
Clear pricing, honest payouts, no surprises for the people we work with.
He's done with fast fashion and boutiques. He wants pieces that say something about him and a shop that respects his time.
He knows good design when he sees it and wants it at a price that makes sense. He trusts that his garments are legitimate.
He's still figuring out his style and wants pieces with character to build it. He likes the hunt but not digging through an overwhelming loft.
Untilfaded sits between discovery and destination: a place people trust to have already done the editing and come back to for the room as much as the racks.
Steady weekly traffic from District 1 & 3, with a strong mix of local and expat shoppers.
Customers return specifically to see what's new — including designers discovered first through our racks.
82/2 Võ Thị Sáu, Tân Định — a walkable, well-known corner of the city's shopping culture.
Pop-ups, co-branded capsules and joint campaigns with the labels and artists already on our racks.
Styling sessions, swap events and conversations that make Untilfaded a gathering point, not just a shop.
Growing untilfaded.com and our socials without losing the personal, edited feel of the store.
A two-story shop built for slow shopping, small events and racks that don't feel like racks.
Physical Environment
Fitting Rooms
Visual Merchandising
Event & Partnership Space
Four ways to work with us: consignment is where most partnerships start.
We take in your pieces, style them into our edit and sell them on your behalf.
Joint drops, pop-ups or campaigns that put both names on the door.
Styling sessions, shoots and workshops built together.
Borrow the shop for a trunk show, pop-up or one-off event.
We're looking for designers and artists who care about what they make and how it's sold. If that's you, let's talk.